DSP
Mutual Funds

A premier asset management firm in India, DSP Mutual Fund was previously known as DSP BlackRock. When the time came to rebrand, this investment company wanted to make a bold statement about its vision of the future.

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The simplicity of the logo reflects the brand's honesty and integrity in a clean voice. Using a classic and timeless font, we integrated heritage and linage and paired it along with a contrasting bold strong underline mark. The teal underline represented a sense of vastness, profit and growth. This gives the brand a statement of stability, discipline and balance. And the highlight below the brand’s initials successfully conveys the message of strength and adapts well to the brand collaterals.